Steal My Weekly Email Newsletter

This post may contain affiliate links to things I use and love.

I’ve been sending out a weekly email newsletter consistently since February 1st, 2020. Every single Wednesday, I publish a new issue of the Take Action Newsletter with tips, resources, and an action step for organizing online businesses.

It’s extremely popular, includes a ton of value (for free), and it’s one of my favorite parts of my business! I get tons of positive feedback like this:

Over the years, I’ve learned quite a few tips and tricks that have made my newsletter a fabulous success. Today, I’m taking you behind the scenes! Many people have asked me how I do different bits and pieces, so now I’m sharing it all…

The First Sections of the Newsletters

Subject Line

Everything I’ve ever read about email marketing says DO NOT use issue numbers in your subject line… I do it anyway. 🤷‍♀️

The first business newsletter I fell in love with was The Useletter by Amy Lynn Andrews. It was unfortunately discontinued in 2021, but all of her subject lines had an issue number. So that’s how I started mine, and I’ve stuck with it. I’ve never had a single complaint about it.

Moral of the story: just do what you want!​

Branding

I’m no branding pro, but I have learned a lot about it. The experts, and my own results, have shown that it’s important to include:

  • A branded header so people recognize it’s from you
  • Your full name in your signature for brand recognition
  • Your face whenever possible

You don’t have to go crazy with it, but make sure people recognize you and your biz. Also, link your header image to your website! I can’t tell you the number of times I’ve wanted to learn more about someone and just gave up because there wasn’t a single link in their email.

Intro

Make sure people know why they are receiving your email and why they should read it. I keep a standard welcome message at the top along with my affiliate disclosure (super important and legally required!). They don’t change, and I put them at the top of every newsletter whether there’s an affiliate link or not. Better safe than sorry.

Reading Time

I love seeing the reading time on other people’s stuff. We’re all busy and our time is limited.

I don’t use any fancy tool for this. I just calculate it on my own. The average reading speed is about 250 words per minute. So I just look at the total number of words in my email (ConvertKit displays this at the bottom of the email), and I divide it by 250 then round up to a full minute.

So if my email is 642 words: 642/250 = 2.56 and that rounds up to 3 minutes. Easy!

The Last Sections of the Newsletters

Feedback Form

This is something new I’m testing, and I’ve had fabulously positive results so far. I learned it from a friend who got the idea from Buzzsprout’s newsletters.

You can use Google Forms, Airtable Forms, or whatever forms make you happy. Create something super simple. Here’s what my Airtable form looks like:

Then you can give people options to click on and have the form prefill their answer based on what they click on. It looks fancy and techie, but it’s really easy to do. Here are instructions on how to prefill Google Forms and how to prefill Airtable Forms. There are also quite a few video demos for this process on YouTube.

​Signature

I created my signature in Canva. Super simple. And I link it to my website.

Quick Links

I like to keep a few “quick links” under my signature so that people can quickly navigate to the things they need.

Here are some options for your own quick links:

  • Website homepage
  • ​Everything page​
  • Social platforms
  • Digital products
  • Signature course
  • Freebies
  • Affiliate links

Inclusion

I still have a lot to learn/unlearn about inclusion and accessibility, but I’m really trying to do my best.

I’ve added my pronouns to my signature to show that I’m an ally and hopefully make it very clear where I stand.

I also worked with an inclusion pro to create a diversity statement, which is on my website and at the bottom of every email I send.

Subscribe Link

My emails are very “shareable” since they always include resources and action steps. I added a link at the bottom of the email so that if it’s shared with someone who isn’t subscribed, they can easily sign up and not have to go hunting for a way to subscribe. It links to a very simple page on my website with a form to subscribe.

Unsubscribe + Update

Make your emails easy to unsubscribe from. Don’t bury the link. First, Google and Yahoo are cracking down on people who do that and marking them as spam. Second, it’s just a dick move.

I like to also include a link so that people can update their name or email address themselves. Most email marketing software has this as an option. You can check the help articles or ask customer service for instructions on this.

Address

I know… it looks like I’m using my home address. I promise I’m not though!

It’s an address provided to me by my mailbox service, iPostal1. I don’t know if I recommend it or not. I guess it works fine. I haven’t had any issues. It’s much cheaper than a PO Box in my area. And, I do like that I have an actual address. I can even go to the local location and pick up the mail if I want it.

And that’s it!

From catchy subject lines to useful quick links and a clear subscribe button, every part of the Take Action Newsletter is designed to offer value and make it easy for readers to stay engaged. 

Making a great weekly email newsletter isn’t as difficult as it might seem. Stick with what feels right for you, focus on your readers, and add your own personal touch.

Just remember, be yourself and keep your readers in mind. Happy emailing!

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