If you’re new to the online business world then it can be easy to get overwhelmed by all the different terms that everyone is using. I assembled this list for myself when I first started because I was constantly having to Google things over and over. #forgetfulmuch

My hope is that you can use this as a reference for yourself, a training tool for your team, or to help out your clients and customers. 

I’m providing it 100% free because… you’re just a really awesome human! But please, don’t be an asshat and try to sell this. I’m watching you (mostly in a good way like “Look at her go!!” but also in a creepy “Don’t even think about it” way).

# A B C D E F G H I K L M N O P Q R S T

— # —

404 Error

This error appears when you visit a web page that can’t be found. Usually, 404 errors happen because the URL has a typing mistake, the page has been moved, or it no longer exists.

There are a lot of cute 404 pages out there. At the very least, your page should redirect visitors to your homepage. You can type “yourwebsiteaddress.com/[insert gibberish]” to see what your page looks like.

— A —


Google Adsense is a program that allows website owners to host ads on their site as a way to earn income. Money is earned anytime an ad is clicked, not only when someone makes a purchase. This can add up to quite a bit of money if a website has high traffic. 

However, there’s also a downside. Some people consider the ads annoying and distracting so you have to decide if the money is worth the possibility of missing out on some readers who hate ads (I’m one of those people).



Google Adwords is a program that allows people to advertise their products through the Google search engine and affiliate sites.

When you search Google and see “Sponsered Ads” at the top, those businesses are using Adwords to have their products featured.


Affiliate Marketing

Affiliate marketing is a popular way to earn money online. It’s similar to a referral program. In exchange for helping a merchant or service provider advertise on your site, you receive a portion of the sale if someone buys through you. 

Some businesses offer affiliate links individually, but there are also affiliate networks where you can find many affiliates all lumped together.



An algorithm is a calculation run by a computer program. You commonly hear this word related to search engines like Google or social media platforms like Facebook.



Analytics is the process of analyzing data from web traffic. The most common software used to accomplish this Google Analytics. This data can tell you which pages are visited most often, how many visitors you have, how much time someone spends on your site, and many more useful metrics.

— B —

Bounce Rate

Bounce rate measures the percentage of people who visit a single page on a website and then leave without viewing any other pages. 

— C —

Call To Action (CTA)

This is a marketing tactic used to persuade an audience to take action. Examples of this include “Download now,” “Subscribe to our newsletter,” and “Click here to learn more.”



Captcha is a common tool used for the prevention of spam. The most common forms are answering a simple math problem, clicking a number of images that match a description, typing in a random string of characters, or checking a box stating that you are not a robot.



Clickbait is advertising that is written in a way to entice people to click it. You’ve probably seen ads like “Do these 3 things to 30lbs in a month!” or “Mother drops baby. You won’t believe what happens next!”


Click-Through Rate

This is a percentage of people who click on a link divided by the total number of people who saw it. If 100 people open your email and 5 of them click on the link to your blog post then your bounce rate is 5%


Content Upgrade

A content upgrade is additional content usually provided in exchange for an email address. This could be a printable, checklist, guide, or any number of bonuses.


Conversion Rate

The conversion rate is the percentage of an audience that performs a specific action. This could be signing up for a service, buying a product, filling out a form, etc. If 1000 people visit your online store and 127 of them buy something then your conversion rate is 12.7% 



Yummy circles that give life.

Also, tiny files saved by a web browser when someone visits a website. Cookies help websites recognize returning users. They’re able to pick up where they left off, save passwords, and set preferences.


Cascading Style Sheet (CSS)

CSS is a language used by developers for changing styles on a website such as fonts, colors, and sizes. Instead of changing a single element on a single page, a developer can easily change an element across the entire site.

— D —

Domain Name

A domain name is simply a website address like TheOrganized CEO.com. You can typically one purchase for $10-20.

— E —


ECommerce is the purchasing and selling of goods online. There are 2 types: Business to Business (B2B) and Business 2 Consumer (B2C). This could be an Etsy store or a store on your own website.



Embedding is placing content from another place, like a YouTube video or form, onto a page on your own website. Usually, you will need an “embed code” to place the content.


Evergreen Content

Evergreen content is high-quality, useful, and timeless. The content remains helpful to your readers no matter what season or year it is. This glossary is an example of that. Evergreen content is great for building traffic and improving SEO.


External Links

External links on your own website lead visitors to other sites that you don’t own. Linking to high-quality sites can help your website’s performance while linking to low-quality sites can harm yours.

— F —


A Favicon is a tiny icon that you see next to the address in a web browser. These are usually very simple since they are so small.



A Funnel is a path that a website visitor follows in the course of purchasing a service or product. In the beginning, there is a wide range of people, but as you continue through the funnel, the group becomes smaller and smaller.

Typical funnel steps might include visiting a web page, selecting a product to learn more, clicking a “Buy now!” button, then entering their information to complete the transaction.

— G —

Graphics Interchange Format (GIF)

GIF is a file format frequently used for sharing an image or animated image through messages and social media. Frequently they are short clips from TV or a movie with subtitles but no audio.

— H —


A handle is another term for a username. It is most common in social media and it is preceded by an @ symbol. My social media handle is @TheOrganizedCEO. If you search for that on Facebook or Instagram, you’ll find me!



A hashtag is a method of setting a specific topic for social media posts. If you are traveling and want your posts to show up in searches you could use #travel #vacation #Paris #ilovetotravel #wishyouwerehere.

When you click on a hashtag in a social media post, the platform will automatically open everyone’s posts who used that particular hashtag. For a very unique hashtag, there may only be a dozen posts, but for a very common hashtag, there could be millions! You may want to consider creating a unique hashtag specific to your brand.


Hypertext Markup Language (HTML)

HTML is the formatting language used to develop websites. Think of it as the legos. They have to be accurately snapped together to build a masterpiece. I highly recommend taking an HTML 101 type course if you plan on doing your own tech stuff.



A Hyperlink is more commonly known as a link. Simply put, it connects an element on your site to another part of your site, or it sends you to another website entirely.

— I —

Internal Links

Internal links connect one area of your site to another. This can help keep visitors on your site and improve your ranking.

— K —


A Keyword is a word or phrase used in SEO to match a search with the results. Keywords are crucial for your site if you want potential clients or customers to be able to find you.

— L —

Landing Page

A Landing Page is a page that people “land” on frequently. They are typically used as sales pages to try to get people to purchase a product or service. They can be built on your own domain or with landing page software.


Lead Magnet

See “Content Upgrade” **link this to content upgrade

Lead magnets are extremely useful for growing your email list and making more sales.

— M —

Meta Description

Meta Descriptions are short summaries that describe what a webpage is about. Google limits these to about 160 characters. When you perform a Google search, you will see the meta description in the smaller black text under the main title for a web page.

— N —


A niche is a specific subcategory for a larger category. In building an online business, most people agree that you can make more money if you “niche down.” For example, instead of creating a food blog, make it more specific and blog only about traditional foods from Italy.

— O —

Opt-In Form

Opt-in Forms are located on your website and encourage people to sign up for your email list. By building an email list, you will have an audience who is engaged with your brand and willing to buy products and services from you.

— P —

Page View

Page View is a metric used to measure how many times a page on your website has been visited. To get the total page views for your site, add together the page views from each page.



Permanent + Link = Permalink. This is the URL for your website. It’s supposed to remain the same for the life of the page. Changing permalinks can result in broken links.

If you share a post on Pinterest that has a permalink “IDoAwesomeThings.com/check-me-out” and then you change the permalink to “IDoAwesomeThings.com/watch-me-go” all of the pins that have been saved and shared will stop working!



A Plugin is an add-on for software that gives you more features. Popular examples are extensions for Google Chrome or Safari as well as Plugins used for WordPress websites.

— Q —


A Query is a word, phrase, or sentence typed into a search engine or search box in an attempt to find specific information.

— R —


Reach is the total number of people who see a marketing campaign. This is NOT the number of people who click on an ad or who purchase something. This is only the total number of people who see an ad.

— S —

Search Engine Optimization (SEO)

Search Engine Optimization is the process used to make your content rank higher on search engines. The better your SEO, the higher you will appear in search results, so this is kind of a big deal if you want to increase your traffic.

— T —


A Trip Wire is a low-cost offer you make for a product or service that is irresistible to your customers or clients. Once they purchase your tripwire, you then have the opportunity to upsell them on a higher-priced item. This is a great way to get your foot in the door and build trust with your audience.


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