Choosing the right tool for the job can be tough!

I’ve put together a list to help you decide so you don’t waste your valuable time doing days, and weeks, of research. I’ve only included resources that I’ve loved and used for my business or for a client.

This page contains affiliate links to things I’ve used and love. If you click on them and buy stuff, I’ll recieve a comission (at no extra cost to you). Thanks for supporting the awesome work at The Organized CEO.

Click the categories below to quickly jump to exactly what you need

Blogging

Productivity

Business

Sales

Email

Social

Finances

Systems

Graphics

Websites

Processes

Workspaces

Blogging

Yoast SEO is a must-have WordPress plugin for bloggers. Search Engine Optimization (SEO) can be a big challenge but Yoast takes the guesswork out of the process!

If you want traffic from search engines like Google, you’ll definitely want some help to optimize your SEO.

iThemes offers a ton of great products and services for websites. My two favorites are Backup Buddy and Security Pro.

Backup Buddy makes it easy for me to back up my client’s and my own websites week after week.

Security Pro keeps my sites safe from hackers and spammers.

Restored 316 offers some of the most beautiful themes available for bloggers. They work in conjunction with WordPress and the Genesis Framework.

This is one of the first purchases I made as a blogger. I use Divi for my websites now, but I still drool over these themes.

Business

LastPass is an incredible organization tool. It stores all your passwords securely and allows you to share them (without showing them!) with team members, contractors, and clients.

Just download the browser extension and let LastPass take care of the rest.

Email

Flodesk is the new kid on the block in email marketing… and I’m in love! They’re still adding some basic features, but it’s already amazing.

It’s easy to use, inexpensive, and comes loaded with some gorgeous templates. This is what I use for my own business, and I could not be happier!

ConvertKit is the Queen of email marketing. It’s intuitive and has excellent metrics to help you along. Also, it offers the most features for sales funnels and automations.

I love to hear a client say “I’m thinking of switching to ConvertKit. What do you think?” My answers is always “Yes!”

Finances

The truth about small business accounting is that all you really need is a good spreadsheet unless you have a wide variety of income streams and expenses. 

My personal favorite is Google Sheets, but you could also use Excel and Numbers.

Wave is the perfect accounting software for beginners. It’s free to use and pretty easy to learn. It doesn’t offer as many features as it’s paid competitors, but you still get a lot of bang for your buck.

FreshBooks caters to small businesses, which is always nice. It’s also user friendly and covers everything you need for invoicing and accounting.

QuickBooks is the leader in accounting software. It’s used by the pros because of it’s robust features and capabilities.

Graphics

Canva is the only graphics tool I use. I’ve made everything from my logo, to Pinterest posts with it.

The pro version makes organization easy with the ability to save your branding elements and keep everything stored in folders.

Ivory Mix is primarily for stock photos, but they also have Canva templates, courses, workshops, and social media quotes.

Their stuff is beautiful, and the customer service is top-notch!

Creative Market is the place to shop for fonts, graphics, and icons of all varieties. I’ve used them many times and keep going back. I could, and do, spend hours at a time browsing through their selection.

Processes

Sarah Noked is a systems and processes master. She has some great free resources on her website but I also like her Systems Starter Course that helps busy entrepreneurs succeed.

ClickMinded has got your back if you feel like you don’t have time to write SOPs. They have a huge SOP Library that you can purchase and use for your own business.

Productivity

Trello is a visual organization tool. Think of it like index cards.

You can write stuff on the front, write more on the back, organize them, move them around, etc. Luckily for us all, Trello is much easier to keep up with than index cards.

Sales

Leadpages helps online business owners easily build landing pages, pop-ups, alert bars and more, all with the intent of converting visitors into customers.

They make it easy with premade templates and drag-and-drop building features so you can scale your business quickly.

Social

Tailwind is an official partner with both Pinterest and Instagram so you never have to worry about using it. It helps you schedule content, increase traffic, and automate your social media.

Buffer allows you to post on Facebook, Instagram, Twitter, Pinterest, AND LinkedIn, which is pretty impressive. You can also collaborate with your team through their platform.

Hootsuite is little clunky and more expensive than Buffer, but it makes up for that with extensive features and analytics. It also integrates directly with YouTube, which may be a deciding factor for some people.

RecurPost is a great scheduler that works with most social media platforms. At the time of this writing, they did not yet integrate with Pinterest, but are working to add that soon.

Systems

Asana is what I use for my own business. I searched high and low for an amazing looking calendar that would allow me to create recurring tasks and drag-and-drop things as my schedule changed. 

Teamwork is the best project management tool if you have a team of 3 or more people.

Teamwork gives you absolutely everything you need to organize your projects. You can create tasks and track time directly to them. You can set privacy on everything. There are sections for messages, notebooks, files, links… you name it. They’ve thought of everything!

Basecamp is not the most feature-heavy program, but that lends to more simplicity for the user. It’s easy to work with team members, share files, and keep track of everything for your business all in one place.

Websites

SiteGround is the best website hosting with stellar customer support! I solemnly swear that I will never recommend BlueHost to you.

If you can afford it, sign up for 3 years at a time. It’s MUCH less expensive when you first join. I’ve been using them since 2017 and couldn’t be happier.

WordPress. Period. Do I even need to talk about this one? 

Build your website on WordPress. Everyone who starts with something else eventually moves over. Save yourself a lot of heartburn and just start here.

Divi is a drag and drop builder for creating custom websites. It makes it easier for non-developers to build websites from scratch to meet their needs. In fact, I use it for all my sites!

If you have Divi, then adding Divi Booster is a MUST! 

Beaver Builder is another drag-and-drop website builder. I find it a little less intuitive than Divi, although most people say the reverse. Overall, it’s a powerful builder with a ton of options.

You can add on Ultimate Beaver Builder to get even more features if you need them.

Namecheap is my favorite place to buy domain names! They’re usually less than $10, which is great if you are a collector of domain names like me.

Workspaces

Google Drive is the brain of my business. I store everything here. Documents, spreadsheets, downloads, backup files… you name it. And yes, I do back up my GDrive just in case.

I also use Google Office Suite for creating documents and spreadsheets which is included for free.

OneDrive is the go-to cloud storage system for Windows users. It boasts the most options for sharing files including password protection and expiry dates.

Their paid plans include the Microsoft Office Suite and start at very reasonable rates.

Dropbox is a great all-around cloud storage system for everyone. There aren’t any bells and whistles (like the office suites available with Google Drive and OneDrive), but I love using it to store pictures and videos that I want to share.

It’s easy to sign in to your account on any device, and they offer a great app for your smartphone which makes it easy to share and store on the go.

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