Stop Procrastinating with a Do It Now Mindset

This post may contain affiliate links to things I’ve used and love. If you click on them and buy stuff, I’ll receive a commission (at no extra cost to you). Thanks for supporting the awesome work at The Organized CEO.

What if you could stop procrastinating instantly with only three little words? Sounds like a magic trick, huh?

Well, it kind of is.

There are times when I can be a procrastinator, but it’s a choice I make and definitely not my default setting. I’m typically considered abnormal because I’m self-disciplined, far less stressed than most, and I managed to graduate from engineering college without ever pulling an all-nighter.

It’s not some special gene, and I wasn’t struck by lightning or gamma radiation. The reality is… I just get shit done. 

My Secret to Stop Procrastinating

There’s a phrase I learned early on in life that has served me infinitely more than all others: 

Do it now.

“Do it now” fits a number of different situations:

  • When you use something, put it back where you got it. Don’t be lazy. Do it now.
  • Have a chance to forgive someone? Don’t put it off until it’s too late. Do it now.
  • Notice that you’re running low on toilet paper? Don’t skip adding it to your grocery list because you assume you’ll remember. Do it now.
  • Got a text from a friend? Don’t be that person who reads it and forgets to respond. Do it now.
  • Have a deadline to meet next week? Don’t wait to finish things until the night before. Do it now.
  • Need to learn a new skill for your business? Stop putting it off because you’re intimidated. Do it now.

Two-minute Productivity Rule

You may have heard “do it now” referred to as the “2-minute productivity rule.” The rule states that if you can do something in under 2 minutes, then you should do it now. While this is great for those tiny things that come up throughout the day, I think “do it now” can be applied to any task, regardless of how long it takes.

If it’s going to take you 30 minutes to do something, but you only have 10 minutes before you need to leave the house, get out your calendar and add the task to your schedule. It could be later that day, later that month, or later that year. It really doesn’t matter as long as you make a plan, and you do it now.

You have been given equal parts of productivity and time. As long as you have time, you can be productive.

Do It Now vs. Procrastination

Procrastination is the greatest obstacle to achievement. If you want to overcome it, you have to take action.

W. Clement Stone, who built a billion-dollar insurance company from nothing, made his employees repeat the phrase “do it now” over and over again each morning. Repetition becomes habit and habit becomes action.

Instead of telling yourself that you’ll do it later, tell yourself you’ll do it now. It really is that easy to reprogram your brain and stop procrastinating.

How Does Do It Now Help?

How does this simple, three-word phrase bring such great results? The obvious answer is you’re getting things done by taking action immediately, but there’s more to it than that.

  1. When we procrastinate, we end up spending time thinking about the thing, worrying about the thing, talking to other people about the thing, researching the thing… just do the thing! It’ll save you time on all that back-and-forth action that comes from procrastinating.
  2. If you are constantly task-switching it takes time for your head to switch gears also. If you jump from email, to a project, to a meeting, back to the project, to blogging, to email… you get the picture right?

    Instead of doing all that running around, open your email and do it now. Start the project and finish it. Focus completely on your meeting without being distracted by your unfinished project. Do it now and finish it.
  3. While it’s important to prioritize, I know that sometimes I can get caught up in the process. Which client’s work should I do first? When will I take care of my own business? When will I eat my apple and peanut butter?

    Clarity is key to productivity. Having a to-do list is awesome, but you can’t waste time trying to decide what to do next. Pick something, do it now, mark it off, and then go to the next thing.

Variations of Do It Now

Do It Scared

One version I really like is “Do it scared,” popularized by Ruth Soukup of Living Well Spending Less and Elite Blog Academy. She explains that we shouldn’t put off doing the things that scare us. We should chase our dreams even though we’re afraid.

“Courage doesn’t mean we are never afraid, courage is simply daring to take action, despite our fear.” - Ruth Soukup

Many times I’ve found myself putting off a task, for days and even weeks, because I’m not confident in my ability to do it, and therefore, I’m afraid of failing. Fear of failure is a huge hurdle for me as a perfectionist.

Ruth’s mantra, added to “do it now,” has helped me overcome a lot of my issues surrounding the fear of failure when it comes to my businesses. I’ll find myself saying them in unison from time to time. “Do it now, do it scared.” In my head, or out loud, it’s an effective tool that gets me through the challenges I face as a small business owner.

Do It Anyway

Another version I like is “Do it anyway.” We can all come up with forty-seven excuses not to do something. Some of my personal favorites are being tired, being hungry, and something sounding like too much work.

I’m tired > Do it anyway.

I’m hungry > Do it anyway (and then have a snack).

That sounds like too much work > Do it anyway!

Sometimes we just have to push ourselves through these excuses and stop procrastinating. Hopefully, yours aren’t as lame as mine. Maybe you have some legitimate ones. But we still have to push through and get it done. Welcome to entrepreneurship.

Take Action

You know my secret now! But knowing isn’t enough.

Display “Do it now” somewhere you’ll see it regularly. Repeat it to yourself, just like W. Clement Stone’s employees, until it becomes habit and habit becomes action.

Here are a few suggestions:

  • Mobile phone background
  • Desktop wallpaper
  • Cute printable on your bathroom mirror
  • Post-it note on your desk

You’re not a procrastinator. You’re not a slacker. You have the power within you to stop procrastinating today.

You are a productivity warrior and “Do it now” is your spear. Go kill all the things!

*Insider info: I knew I wanted to write this post, but I couldn’t for the life of me come up with an outline. So I just decided I was going to get it done, and I started making notes and stringing sentences together. It wasn’t until I finished that I realized I was using my own advice. Like a boss.

2 Comments

  1. Amy

    Love, love this article! I was just speaking to my coach about fear of failure and how that leads to procrastination – big time! My mindset work this week involves facing the fear, taking action, doing the thing!

    • Becky Moffit

      Thanks, Amy! I love that you’re working with a coach to overcome those pesky mindset blocks.

      I’ve found that taking action is the best way to overcome fear. If we wait for the fear to go away, we’ll NEVER get anything done. Kudos to you for taking the leap!

Hey, I'm Becky!

Engineer turned CEO.
My mission is to reduce the overwhelm that comes with starting and growing your own business by getting you organized.

Get 3 Trello Boards to Organize Your Entire Business!

Trello Trio - Organize your business with free Trello templates

Read More…